Seattle public library Essay Example | Topics and Well Written Essays - 1000 words

Seattle public library - Essay Example In addition to the cafe, the building has a floor of information desks where mixing takes place commonly referred to as the mixing chamber. The plan of the floor is simple. When a visitor is outside the building, he or she can see the bevelled metal-and-glass concealment of the library. It gives a better view of the building as it spirals up. A laminated sheet available at the information desk guides a visitor without the use of a tour-guide. Innovation in technology Rem Koolhas, the designer and architecture behind the Magnificent Seattle Library. Koolhas has adequate experience besides being a former resident of Seattle. He was at the core of policy debate in designing the budiling. Such issues affect major parts of the world experiencing fiscal, globalization, and demographic challenges. Koolhas identified imitation and innovation as well as other strategies in pursuing the development of the library. Innovation is one of the primary objectives of architects and in most cases, it guarantees development in design. In doing this, the architect differentiates technology innovation that entails influences in the entire industry from process or design innovation, which covers modification of the process of construction. Koolhas classifies innovations into two differentiating them based on those from the laboratory and those on the market that enhance innovation. The management of the company also comprehends the other aspe ct of innovation that differentiates incremental innovation from path-breaking innovative mechanisms guided by the magnitude of originality besides the capacity to attain innovation standards. Simply, the architect refers to this as the distinction between discontinuous and continuous innovation processes. The Library has several service priorities guiding delivery of services. Youth and early learning tops the list of service priorities.The staffs and management at The Seattle Public Library offer support to early learning in addition to

McDonald's Assignment Example | Topics and Well Written Essays - 250 words

McDonald's - Assignment Example This led to the development of the current marketing strategy that addresses the 5 core areas. They changed the McDonald’s restaurants to accomplish updated, branded and more natural dining environment. They added more natural foods such as salads, carrot sticks, fruits and healthier drinks with real ingredients. In as much as the Company has taken up this marketing strategy, there is a more serious challenge. First, the baby boomer trend that propelled the company to success is nonexistent. This is because they now watch their calories more than they are concerned about convenience and speed. The brand of the company is also not associated with a healthy diet. The company can change the images used in advertisements from sodas and hamburgers to salads and other healthy items. In addition to that, they can acquire a company that is already branded with the new trends. Change in consumer preferences has seen McDonald’s face stiff competition from other corporations such as Panera Bread and Chipotle Mexican Grill that offer foods with fewer calories (Love, 2012). Customers are even willing to pay more in these places. However, McDonald’s still has a lot to offer especially in emerging new